Rebranding Deltona: A Vision for Unity and Identity

A large building with a sign that reads 'Deltona', three flags flying in front, surrounded by green lawn and trees, under a pink and purple sunset sky.

As Mayor of Deltona, one of my key priorities is to rebrand our city in a way that reflects its true identity and fosters a sense of unity among residents and stakeholders. This initiative involves a comprehensive approach to redefining how we present and position Deltona to the world. Below are the key elements of this rebranding effort:

Aerial view of a river surrounded by trees and residential houses on a sunny day.
Colorful illustrated map of Deltona Lakes with neighborhoods, roads, and lakes.

1. Renaming the City: Deltona Lakes

To further align our identity with our natural features, I propose renaming the city from "Deltona" to "Deltona Lakes."

  • Reflecting Our Environment: This name honors the city’s beautiful lakes and enhances our branding for eco-tourism.

  • Strengthening Regional Identity: The new name provides a distinctive identity that sets us apart from other cities in Florida.

  • Community Engagement: A public campaign and referendum will ensure that the renaming process is inclusive and supported by residents.

A large building surrounded by landscaped grass and trees under a pink and orange sunset sky, with a sign that reads "Deltona."
City of Deltona official seal featuring a palm tree and a bird with text 'I'm Proud To Be A Part of It!'

2. Logo Rebranding

The current city logo prominently features palm trees, which are more characteristic of South Florida. Deltona deserves a logo that embodies its unique attributes and highlights what makes our city special. For example:

  • Incorporating Lakes: Deltona is home to a network of interconnected lakes that are central to our identity and eco-tourism potential.

  • Modern Design: The new logo will feature clean, modern design elements that resonate with both residents and visitors.

  • Community Input: The design process will include public engagement to ensure the new logo resonates with the people of Deltona.

City of Deltona Nature Theme informational display with maps, signage, and streetscape amenities, dated December 1, 2007.

3. Uniform City Color Palette

Consistency in visual branding is critical for establishing a cohesive identity.

  • Unified Colors: A standardized color palette will be selected for use across all city assets, including buildings, vehicles, signage, and communications.

  • Enhanced Visibility: These colors will be unique to Deltona, increasing brand recognition.

  • City Vehicles: Moving away from plain white vehicles, we’ll adopt a uniform color scheme that represents Deltona’s new identity and enhances the professionalism of our fleet.

Close-up of water droplets creating ripples in a body of water.
Sign for Deltona Water company mounted on brick building exterior.

4. Integrating Deltona Water into the Utilities Department

Currently, Deltona Water operates as if it were an independent entity. To unify our operations and streamline services, Deltona Water will become an integral part of the city’s Utilities Department.

  • Eliminating Confusion: This move simplifies how residents perceive and interact with city services.

  • Enhanced Efficiency: Integration will lead to more coordinated operations and improved service delivery.

  • Clear Branding: Deltona Water will carry the city’s new brand identity, furthering the sense of unity.

A person speaking at a town hall meeting with attendees sitting and listening in a conference room.

5. Community and Stakeholder Involvement

Rebranding is not just about visuals; it’s about capturing the spirit of the community.

  • Workshops and Surveys: Residents and local businesses will have opportunities to provide input throughout the process.

  • Public Campaigns: We will keep the community informed and excited about the changes through public relations efforts, social media, and town hall meetings.

People gathered outside Deltona Auto Parts for a ribbon-cutting ceremony in a parking lot, with a long red ribbon, balloons, and a decorated storefront.

6. Economic and Social Benefits

The rebranding initiative will provide both tangible and intangible benefits:

  • Boosting Civic Pride: A cohesive and meaningful identity fosters pride among residents.

  • Attracting Investment: A refreshed brand will make Deltona Lakes more appealing to businesses and developers.

  • Encouraging Tourism: Highlighting our lakes and natural beauty will draw visitors and support local businesses.

“Through these efforts, we will transform Deltona into a city that reflects its natural charm, unifies its services, and positions itself as a leader in Central Florida. Together, we will create a Deltona Lakes that we are all proud to call home.”

Man with glasses and a gray beard standing at a wooden podium, holding a microphone, wearing a light gray shirt and a dark tie, with a dark background.